The roha company philosophy

 

Progressive? Of course! 


In terms of longevity, sustainability, economics, or progressiveness: in these areas (as in the most important areas), nature always proves to be the best teacher. A conviction that has always defined thoughts and actions at roha. For this reason, the Bremen based family company found it a natural choice to prioritise the highest quality time and again from the very beginning: in the selection of mostly plant-based raw ingredients, in development and production and in monitoring and marketing.

 

Nature - our business model

A holistic approach is a cornerstone and at the same time an objective of roha corporate culture. In this way, a seamless value chain ensures consistently quality-controlled production by the shortest possible route under one roof. In addition, as an umbrella brand, roha stands for a network of reputable manufacturers of phytopharmaceutical products. Last but not least, roha offer an increasing number of contract customers the opportunity to make use of services and expertise in a modular scope, in order to produce their own products. A versatile portfolio for which the family-owned company tradition proves to be a vital link.

 

Old values, new openness

The corporate and personal commitment of the Berghöfer family - now in its third generation - gives the company's development something very precious: time, and therefore the freedom to find the most successful combination of long-term planning and short-term decisions. Through the current generation and management change, the tried and tested structure as a family company is maintained, which ensures that new flexibility and other markets can be developed in the future.

 

The company history - a story of family and success

2013

Entirely natural

01.08.2013

The first beehives move onto the company premises.

Beehive on company premise

2012

The next generation

01.01.2012

Johannes Berghöfer, eldest grandchild of the company founder, joins the company. roha takes over Medilog GmbH in Bremen.


2010

The family

15.10.2010

Andreas Berghöfer, the youngest grandchild of the company founder, begins his career at the company in roha´s marketing department, after several international marketing posts.


2007

New outlooks

15.10.2007

The purchase of Berlin-based company Börner GmbH boosts their position on the pharmacy market and paves the way for the health food shop market.


2006

Sporting goals

15.10.2006

roha becomes sponsor of the Werder Bremen Bundesliga football team.


2003

Business on the move

01.01.2003

Start of the Zirkulin promotion tour throughout Germany.


1999

New sales strengths

15.10.1999

The newly founded roha Apothekendienste GmbH manages pharmacies across Germany. Market launch of the extremely succesful Zirkulin Artichoke tablets.

kurzArtichoke Tablets of Zirkulin in the colourful blue-yellow packaging

1998

Global presence

15.10.1998

International „Bekunis meetings” are held in Mallorca and Kuala Lumpur.


1983

Profit

15.10.1983

roha takes over Herdecke-based Zirkulin Naturheilmittel GmbH, producer of the Zirkulin Garlic and Valerian Pearls.

The red Valerian Pearls of Zirulin in their former typical

1977

Rebranding

15.10.1977

After the retirement of the Bühner family, the company´s name is changed to roha arzneimittel GmbH. Its turnover increases to over 20 millionen DM.


1972

Co-dtermination

15.10.1972

The company´s works council is founded.


1971

Success worldwide

15.10.1971

Turnover amounts to 17.26 millionen DM. The company produces - with its 228 employees - 48 products in 64 packaging sizes and sells them in 41 countries worldwide.


1969

A great year

15.10.1969

The company turns 50.


1966

Second generation

15.01.1966

Paul Berghöfer celebrates his 70th birthday. His son Harald Berghöfer obtains power of attorney.


1962

Economic miracle

15.10.1962

With new products such as Bekunis instant tea and intensive marketing, the company’s success continues to grow. 18 field service agents manage pharmacies, television advertising for Bekunis instant tea is launched. Alongside the expansion of production: the new Hall C, with extraction and atomisation facilities (“spraying tower”), is opened. An investment of two million DM.

A plastic tin of the very successful Bekunis Instanttea for constipation

1959

Happy birthday!

15.10.1959

The company celebrates its 40th birthday in 1959, alongside stably growing figures: 124 employees and a turnover of 3.4 million DM.


1953

New name

15.10.1953

The company is renamed Roha-Werk Walter Bühner & Co and has 75 employees.


1948

A new start

15.10.1948

Senna, an ingredient of Bekunis tea, is available again and the company can recommence production – and develop new products, such as Roha-Getten or Nubra-Nu-Gelee.

A picture of the Roha-Getten, used against pain and fever

1944

Forced shut down

15.10.1944

A lack of raw materials due to the war forces production to be temporarily halted.


1919

Founding period

15.10.1919

Paul Berghöfer and Walter Bühner found the "Drogen-Chemikalien-Agentur und Kommission chem.-pharmaz.-kosmet. und techn. Spezialitäten” [drug and chemicals agency and commission for chemical, pharmaceutical, cosmetic and technical specialities]. Initial products: salicylic acid “alldahin” preparation for corns, Bekunis tea, Roba stomach strengthening salts and many more.

The first Alldahin preparations against corns or varrucas

Johannes Berghöfer (Director of roha)

Johannes Berghöfer (Director)